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About Us

Let's start with  WHY THIS BUSINESS by asking ourself one simple question:

"Do you love your children?"


That is a ridiculous question, isn't it? The default answer is always : "Yes, of course" (by the way, this kind of answer remind me when i first studied English. I was taught that when someone asks me "how are you", all i have to say is " I am fine, thank you , and you?).

However, if i continue the conversation with the song " How deep is your love?" by asking you to prove what you have done for your children at the microscopic level? How high the score would you think you can get for your answer and action!

90% of all the mothers will pass this test with flying colors. On the other hand, most (and please, i say most, not all) fathers may fail this test miserably.

My father, lucky for me, is in the 1% that beat the 90% female champions mentioned above. 

Thus, the motivation to create this business does not really come from my own experience (because I have not yet become a father). The inspiration comes from my father love for me, and I just want to share my story, how a good connection between a father and a son can transform a loser like me into the person like I am today. 

 What in it for you?

In modern world, we are facing a lot of problem. One of them is about the unfair treat between men and women. There are a lot of factors contributing to the scale of this problem. It has been there for a long long time. However,  the core culprit is always from the mindset of powerful men, whom their mindset is passed down from their father. I say " from their father" but not from their mother because no mother will teach her kids to look down on women.

Unless you are just someone who prefer "talk the talk" rather than walk the walk, the business I am creating has no meaning for you.

On the other hand, even though I admire a lot of movement initiated by some influential key opinion leader regarding this issue, I don't really think it is effective. My father, whom do not really know who is Winston Churchill taught me the same thing that once said by the famous English Prime Minister:

" If an untamed dog bites you, hitting the dog back is understandable. However, it is a waste of time and not effective when you want to prevent the same thing happen in the future"

I believe by building a playground where father can contribute more, in a more innovative, more memorable, more meaningful way to the parenting process, not only their children can be raised in the best condition, fathers can develop empathy with their partner, thus generating a harmonious foundation for the world to be better.


This is what i mean when I say how deep is your love to your children at microscopic level. And as i man in the new generation, I believe deep down, we love our children as much as our partners. 

Even if you are not good at expressing it, it is find. That is why this business is created.

Even if you don't have time, and must concentrate your effort in earning income, it is find. Baby Shogun will tell you why, and together we can create something awesome to clear the misunderstanding between us and our partners.

"The problem is not about the problem, it is about our attitude towards it"

A Cliche I keep hearing from everywhere but no one really mean about it.




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